To Celebrate Mother’s Day, Here’s Something That Didn’t Make My Mother’s Day.

One advert that made a huge impression on the six-year old me was the one below, for Rowntrees Fruit Gums.

I took the message literally: if you follow your mum around the house, chanting “don’t forget my fruit gums, Mum” in an irritating high-pitched voice, she will return from her shopping trip (in those days advert mums did little apart from shop and cook) with a packet of fruit gums for you.

Sad Men readers will know that my efforts met with very little success. Apparently these displays of adorable behaviour failed to make my mother’s day.

Who was your favorite advert mum?


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