One advert that made a huge impression on the six-year old me was the one below, for Rowntrees Fruit Gums.
I took the message literally: if you follow your mum around the house, chanting “don’t forget my fruit gums, Mum” in an irritating high-pitched voice, she will return from her shopping trip (in those days advert mums did little apart from shop and cook) with a packet of fruit gums for you.
Sad Men readers will know that my efforts met with very little success. Apparently these displays of adorable behaviour failed to make my mother’s day.
Who was your favorite advert mum?
In the Sad Men eBook, you don’t just get to read about some of the great ads – you get to watch them as well. As you can see below, the words “Don’t forget my fruit gums, Mum” are in a kind of purplish colour (my technical people tell me that this is called a hyperlink). Click on it, and you’ll be taken to watch the advert. And it’s not just the fruit gums one; there are around fifty others scattered throughout the book. Reading Sad Men on your iPad or tablet is a total multimedia, interactive, multi-sensory-immersive experience, a bit like watching Gravity in 3D, only better.
The Sad Men eBook is out tomorrow. You can click here to get one.
You know those annoying quizzes in your Facebook feed that you hate but always end up doing? In the last few months, I found out which superhero I am (Wonder Woman) and what breed of dog I was in a previous life (Greyhound, which is actually wrong. I would have been a Golden Retriever).
As an ad man, it would be unthinkable to miss out on exploiting a hot trend, which is why I present the Sad Men book’s exciting new quiz, “Which Classic Advert Character are You?”
In this exhaustively researched and eerily accurate psychological test, you’ll discover your match with one of the characters from these classic ads below.
Just click this link to take the quiz. (Since it’s a Facebook quiz, you’ll have to login to your Facebook account if you’re not already.)
Here’s to time well wasted!
Cadbury Smash Martian
The Milkybar Kid
The Real Fires Dog
Joan Collins from the Cinzano Ads
The Milk Tray Man
Paul Hogan in Fosters Beer Ads
Want MORE? Browse the Sad Men video playlist, which has all the classic adverts from the book in one handy place. Click here: ADS FROM SAD MEN